AI Insights · Timothy · October 2021
Top 5 Film & Television Apps on iOS in the UK for Q3 2021
Performance analysis of the top 5 Film & Television apps on iOS in the UK during Q3 2021, including trends in weekly downloads, revenue, and active users.
During the third quarter of 2021, the top 5 Film & Television apps on iOS in the United Kingdom showcased varying trends in weekly downloads, revenue, and active users. Here's a detailed look at their performance, based on data from Sensor Tower.
Netflix saw a decline in weekly revenue from $339K at the beginning of the quarter to $307K by the end of September. Weekly downloads fluctuated, peaking at 93K in early August and ending the quarter at 92K. Active users increased from 4.1M to 4.4M over the quarter.
Disney+ had a more volatile revenue trend, starting at $787K, dipping mid-quarter, and closing strong at $843K. Downloads peaked at 80K in late July but dropped to 55K by the end of September. Active users showed a slight decline from 1.7M to 1.5M throughout the quarter.
ITVX experienced fluctuating revenue, starting at $154K and ending at $149K. Downloads saw a significant drop from 206K at the start of the quarter to 17K by the end. Active users also dropped from 750K to 110K during this period.
Amazon Prime Video maintained a steady revenue stream, increasing from $220K to $225K by the end of September. Downloads varied slightly, peaking at 66K in early September and ending at 50K. Active users remained relatively stable, increasing from 810K to 735K over the quarter.
BBC iPlayer had no revenue data but saw a decline in downloads from 133K in late June to 37K by the end of September. Active users initially decreased from 568K but rebounded to 377K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
